http://mashable.com/2010/07/06/social-media-advertising/

You may wonder why a video editor is so interested in ad agencies and social media gurus. Well, I work with these people every day. The more I know about what they are thinking, the quicker I can deliver not only what they think they want, but deliver what they really need.  As video guys, we need to keep up with the latest trends in advertising. I think this article does a great job of illustrating that things just aren’t what they used to be. Visit our website to see how we can help you. www.spectrumvideoandfilm.com