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September 16, 2016 Kim Sertich

Importance of including director on a video shoot

Spectrum Video John Friesen On Location Director

Directors do more than just call “action” while on a set. They are the production’s life blood.

It’s important to have someone in charge at every video shoot, whether it’s a 30-second commercial or a 60-minute infomercial. Every participant must feel at ease and comfortable to inspire their best performance, and a good director can accomplish that. The client must always feel at ease knowing the shoot is on schedule and their expectations are being met.

The director is in charge of:

  • pre-production,
  • production and
  • post-production – making sure every component of the shoot runs smoothly.

They work on a production from conception to completion. The director has a say in how the scenes unfold, what props are going to be used and what the participants should wear.

Directors also work with individuals in charge of

  • lighting,
  • scenery,
  • script writing,
  • casting and
  • editing to make sure that all of the elements come together.

Without a director on set, there is no one to ensure the script translates to the desired successful end result. And, the shoot will be disorganized, taking longer to shoot and possibly edit, thus increasing costs. Deciding to forgo the director to keep costs down usually has the opposite effect.


Article by Ken Liljegren, owner and president of Spectrum Video & Film. Spectrum Video & Film is a professional video production company in Scottsdale and Phoenix, AZ specializing in corporate, commercial, online social media videos and more! To find out more about how we can help with your next video, visit us at spectrumvideoandfilm.com.


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