http://mashable.com/2010/07/06/social-media-advertising/

You may wonder why a video editor is so interested in ad agencies and social media gurus. Well, I work with these people every day. The more I know about what they are thinking, the quicker I can deliver not only what they think they want, but deliver what they really need.  As video guys, we need to keep up with the latest trends in advertising. I think this article does a great job of illustrating that things just aren’t what they used to be. Visit our website to see how we can help you. www.spectrumvideoandfilm.com

Read the article HERE

“Technology has had a dramatic effect on the video production industry over the last 5 years. A few years ago video production was a highly specialized service that required very expensive equipment. Today, anyone can pick up some cheap equipment and start making videos. At the same time many businesses are starting to embrace video, primarily on the web, as a means of reaching their audiences with engaging and persuasive new content. It’s both the perfect storm and the perfect opportunity for providers and purchasers of corporate video production services.”  While this quote from Jimm Fox was made in 2011, it continues to sum up the video production industry today.  Clients still tend to get what they pay for, so some caution on the part of the client is advised as they allocate their budgets for video production. Lighting, audio, type of camera and even sets, might be factors in the final product desired. Great article Jimm! For more on how we can make your videos the best they can be, visit us at Spectrum Video & Film.

http://www.theguardian.com/media-network/media-network-blog/2014/sep/29/technology-changing-marketing-digital-media

As I was reading this article this morning, I realized the extent that connected consumers are using smartphones, iPads, laptops – and even glasses and watches – to access content. For us in the video production business, we have to think smaller, shorter and more concise. Instead of creating one or two longer videos we have to create several shorter videos with simpler graphics and fewer but more impactful images. After reading the article, let us know what you think. Feel free to visit our website to see how we can help you make an impact with today’s consumers.

Spectrum Video & Film

http://daredreamermag.com/2011/02/23/how-to-legally-use-music-in-your-films-and-videos/

To me, music is the most important element of any video or film. No matter the subject matter, the music sets the mood, translates the images into feelings and leaves the viewer with a complete understanding of the whole piece. Even if your images are stunning, the wrong music choice will leave the viewer confused and unresponsive to the overall message. This article is full of ideas as to where to find the right music for your project. If you are looking to license a popular song it will step by step show you how to do it. Good stuff! And, if you just want to see how Spectrum Video makes the music work, feel free to check out our website at www.spectrumvideoandfilm.com

At this groundbreaking TEDx event, the Spectrum team provided Projection, Lighting and Sound. Crafting a once in a lifetime experience with presenters from around the valley and all over the globe!  Afterwards, Spectrum was proud to receive this sentiment from Mohammed Abu Zeinab, Curator of TEDx Youth @ Glendale.

“Thank you and your team for being a fundamental part of the make up of our event, and for all the support, guidance, experience and strong energy you all brought in this production.  Thank You for helping put the “X” in TEDx”

The Spectrum Video Team utilized 3 cameras and a 2 projector convergence system to create a virtual New York background for their College Football Blitz segment. The viewing brought a sense of hi-jinx to the annual Fiesta Bowl Committee Member meeting. Frank Divers and Tim Brown hosted the prerecorded segment while Randy Norton interacted seamlessly before a live audience at the Arizona Biltmore.