Uncategorized 24 Feb 2016 Who benefits, who doesn’t from latest Google Move? While there have been many articles announcing Google's removal of right side ads, this one gives an idea of who will be affected. As the owner of a small business… Kim Sertich
Uncategorized 22 Feb 2016 Livestream Movi Live Event Camera Worth Looking Into This new camera available in April will be a great usage of 4K resolution for webcasting. Spectrum just did a webcast where this would have been handy to have. http://blog.livestream.com/blog/2015/12/23/meet-movi-the-live-event-camera Kim Sertich
Uncategorized 19 Feb 2016 Detachable Lens Zoom Adapter A Good First Step While the PZ-E1 is designed specifically for the new Canon EF-S 18-135mm f/3.5-5.6 IS USM lens it is an interesting concept that I hope they produce for other types of… Kim Sertich
Uncategorized 16 Feb 2016 Customer Service Curse of Knowledge This article, while pointing out the obvious struggle of balancing your expertise with the client's knowledge level of what you do, is an important reminder. At Spectrum Video, our clients… Kim Sertich
Uncategorized 15 Feb 2016 325,000 People Have Registered Their Drones Drones are becoming a big part of video production. We all have to be registered by Friday. I'd be curious to know if clients are taking advantage of the drone… Kim Sertich
Uncategorized 12 Feb 2016 Twitter Giving Top Ad Spot to Brand Videos This is a gradual roll out of the idea. It will be interesting to see what brands take advantage of the video ad opportunity and if they see actual results.… Kim Sertich
Uncategorized 11 Feb 2016 What’s the Word on Panasonic’s New 4K VariCam With Panasonic unveiling the next generation of its cinema camera in March, I was wondering if anyone has had a chance to demo it. Is it worth the price tag?… Kim Sertich
Uncategorized 10 Feb 2016 Top Audio Tips and Tricks: Humbuckers, Grounds Lifts, Attenuators & Uninterrupted Power Supplies Spectrum has had the opportunity the past two years to provide audio, lighting and pipe and drape for the Fiesta Bowl and Cactus Bowl media days and press conferences. For… Kim Sertich
Uncategorized 09 Feb 2016 Online Video is Integral Part of Marketing Plan As the online video market becomes more saturated with content, video production companies need to take note of these trends. And, they need to make sure their shooting and editing… Kim Sertich
Uncategorized 08 Feb 2016 Is it a consensus now, is the demo reel a thing of the past? Reading this article, reminds me that all video production companies go back and forth on the value of a demo reel. We all still need one, as there are potential… Kim Sertich 1 Comment
