The Martz Agency worked side by side with Spectrum to profile the special lifestyle enjoyed by Mirabel residents at this unique North Scottsdale Community. After meeting with Mirabel members, the Spectrum team mapped out a shoot to reflect all Mirabel has to offer. In a two-day shoot, Spectrum worked with Creative Directors Dennis Lewis and Lisa Goldman to bring the “Mirabel Touch” theme to life. The three-minute video spotlighted the spa, gourmet dinners, golf, special events and the friendly feel that’s uniquely Mirabel.
The challenge was clear: Spectrum needed to capture the essence of Mirabel in every scene. Director John Freisen teamed with Director of Photography Dave Thompson and Lighting Director Craig Fleming to give every shot the perfect Mirabel look and feel. Spectrum shot with the Sony FS 700 and a complete set of lenses to make every shot count. Mirabel members provided the talent for the “real feel” of life at the community.