As I was reading this article this morning, I realized the extent that connected consumers are using smartphones, iPads, laptops – and even glasses and watches – to access content. For us in the video production business, we have to think smaller, shorter and more concise. Instead of creating one or two longer videos we have to create several shorter videos with simpler graphics and fewer but more impactful images. After reading the article, let us know what you think. Feel free to visit our website to see how we can help you make an impact with today’s consumers.
Andrew Day
I totally agree with your assessment, and have been telling potential clients the same thing for years. “No one wants to go to your website and read. Let’s do a video to tell your story, without the expense of a media buy or time constraints. “.