Professional video production can be expensive, but it provides a great return on investment (ROI). However, the rise of 2D animation has offered an affordable alternative while still offering a great ROI. As quality and streamlined usability of animation software improves, it is becoming a more popular tool for use in corporate videos. From training sessions to explainer videos to advertising messaging, the use of 2D animation is ideal for getting the message out in a unique and exciting way. Here are three reasons to use animation for your next corporate video.

Cost Efficiency

• By using 2D animation for an entire video, there are no live production costs or on-camera talent fees. Your costs are contained to editing, voiceover talent and music. The video can also be revisited indefinitely to accommodate changes in your company without reshoots.

Flexibility

• With millions of images, characters and backgrounds to choose from, you have flexibility in design. Assets are all interchangeable to suit your needs. Characters can be highly customized. You can show any scenario you want, going beyond what can be photographed. Plus, you can import your logo and branding wherever needed.

Universal Use

• Animation comes in especially handy if your project is international in scope. By implementing a universal design and using voiceovers in multiple languages, the video can be used around the world. I’ve shared a sample link that we produced to illustrate this.
• For the Best Western Rewards Loyalty Program message, we used GoAnimate and Adobe Premiere. We created the animation in 19 languages. Visually, the video had to be coherent in multiple countries. This meant there could be no words on screen. The icons and graphics had to represent ideas and objects that all markets would recognize. We used Premiere for timing support on the varying lengths of languages.

Let me know how Spectrum Video can help you incorporate 2D animation into your communication plan.

Article by Ken Liljegren, owner and president of Spectrum Video & Film. Spectrum Video & Film is a professional video production company in Scottsdale and Phoenix, Arizona specializing in corporate, commercial and online social media videos, as well as projection, lighting and sound. To find out more about how we can help with your next video or event, visit us at spectrumvideoandfilm.com.