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Who benefits, who doesn’t from latest Google Move?

google keyboardWhile there have been many articles announcing Google’s removal of right side ads, this one gives an idea of who will be affected. As the owner of a small business that relies to a degree on customers finding us on Google, I’m not thrilled about adding a fourth AdWords ad.

http://www.zdnet.com/article/google-ditches-right-side-desktop-ads-whos-screwed/

Detachable Lens Zoom Adapter A Good First Step

zoomadapter

While the PZ-E1 is designed specifically for the new Canon EF-S 18-135mm f/3.5-5.6 IS USM lens it is an interesting concept that I hope they produce for other types of lens. It’s nice to have power zoom for DSLR cameras, as it’s cost prohibitive to buy a zoom lens. So for now at Spectrum Video, we just rent a zoom when needed.

http://petapixel.com/2016/02/18/canon-power-zoom-adapter-pz-e1-worlds-first-detachable-lens-zoom-adapter/

Customer Service Curse of Knowledge

customer serviceThis article, while pointing out the obvious struggle of balancing your expertise with the client’s knowledge level of what you do, is an important reminder. At Spectrum Video, our clients range from those who know just as much as us about the industry to those who have only a basic understanding, so we always strive to remember that in our communication.

http://www.forbes.com/sites/micahsolomon/2016/02/14/the-hidden-curse-that-undermines-customer-service-customer-experience-and-user-experience/#5cea726e7690

325,000 People Have Registered Their Drones

drone-dji

Drones are becoming a big part of video production. We all have to be registered by Friday. I’d be curious to know if clients are taking advantage of the drone camera option or are production houses just taking it on location for their own footage.

http://www.usatoday.com/story/news/2016/02/08/faa-drone-registration-eclipses-regular-planes/80002730/

Twitter Giving Top Ad Spot to Brand Videos

images

This is a gradual roll out of the idea. It will be interesting to see what brands take advantage of the video ad opportunity and if they see actual results. If you have your followers’ attention, you need to have well produced, scripted, shot and edited video messaging. If you are trying out this concept, visit us at https://spectrumvideoandfilm.com.

https://blog.twitter.com/2016/introducing-first-view

Top Audio Tips and Tricks: Humbuckers, Grounds Lifts, Attenuators & Uninterrupted Power Supplies

microphones for press conferences

Spectrum has had the opportunity the past two years to provide audio, lighting and pipe and drape for the Fiesta Bowl and Cactus Bowl media days and press conferences.

For optimum sound you need clean power and no audio interference, but if you get an audio buzz or hum, here are some tips to fix it.

The first thing to consider is the power trail. A typical environment would be power originating from the hotel or stadium. We were at the University of Phoenix Stadium when we recorded the link below.

Our power trail at the stadium was a Hubbell connector to a 5 wire Camlock into a power distribution. We had our 10 Lekos lights on the same power as the audio. At the resort location for media days, it was a 5 wire Camlock to our power distribution and we had about 20 Lekos. We received buzz in both locations. Using an attenuator and a ground lift at the press box interface eliminated the buzz and provided proper sound levels to audio devices plugged into the press box. Up to 40 inputs of our press box were being used at once.

It’s also important to never run audio cables parallel with power cables or too close to items such as a computer hard drive, wireless router or lighting controller, since noise or hum can be picked up that way, too. A ground lift or iso transformer won’t help those situations.

So how do you prepare?

  • Come stocked with Humbuckers, ground lifts and attenuators.
  • Use an uninterrupted power supply (UPS) for your primary mixer, as this strips the power and conditions it, making the audio cleaner.
  • And use the Humbuckers for your speakers – we slip them in as a loop through with a short XLR.

The video link below is a live 45-second presentation of what a ground lift and an audio attenuator sounded like out of a press box with and without. This is a great option on some press boxes when needed, and makes the difference between unusable audio, and crisp, professional audio.

Let us know if you have any ideas or questions on eliminating audio buzz. Hope this helps our audio friends.

Visit www.spectrumvideoandfilm.com for all your audio visual needs.

Article by Ken Liljegren, owner and president of Spectrum Video & Film. Spectrum Video & Film is a professional video production company in Scottsdale and Phoenix, Arizona specializing in corporate, commercial and online social media videos, as well as projection, lighting and sound. To find out more about how we can help with your next video or event, visit us at spectrumvideoandfilm.com.

Online Video is Integral Part of Marketing Plan

online video marketingAs the online video market becomes more saturated with content, video production companies need to take note of these trends. And, they need to make sure their shooting and editing skills align with what consumers want to watch.

http://www.martechadvisor.com/articles/4-video-marketing-trends-to-expect-in-2016/

At Spectrum Video & Film we are conscious of these trends and work with our clients to keep them up to speed.

Is it a consensus now, is the demo reel a thing of the past?

Demoreel

http://www.revthink.com/death-of-the-demo-reel/

Reading this article, reminds me that all video production companies go back and forth on the value of a demo reel. We all still need one, as there are potential clients who ask to see it. Our demo reel offers a glimpse into our world – who our clients are, that we can edit and what types of production we do. We’ve also trended to having specific demo reels for target audiences such as event staging and resort amenities. But in the end, as this article points out, clients do want to see the steak not just the sizzle, which is why we direct potential customers to our website Spectrum Video & Film where they can view full, completed projects.

I’d love to hear from buyers of video production on whether they were driven to hire a production company on the strength of their demo reel.

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