While there have been many articles announcing Google’s removal of right side ads, this one gives an idea of who will be affected. As the owner of a small business that relies to a degree on customers finding us on Google, I’m not thrilled about adding a fourth AdWords ad.

http://www.zdnet.com/article/google-ditches-right-side-desktop-ads-whos-screwed/

While the PZ-E1 is designed specifically for the new Canon EF-S 18-135mm f/3.5-5.6 IS USM lens it is an interesting concept that I hope they produce for other types of lens. It’s nice to have power zoom for DSLR cameras, as it’s cost prohibitive to buy a zoom lens. So for now at Spectrum Video, we just rent a zoom when needed.

http://petapixel.com/2016/02/18/canon-power-zoom-adapter-pz-e1-worlds-first-detachable-lens-zoom-adapter/

This article, while pointing out the obvious struggle of balancing your expertise with the client’s knowledge level of what you do, is an important reminder. At Spectrum Video, our clients range from those who know just as much as us about the industry to those who have only a basic understanding, so we always strive to remember that in our communication.

http://www.forbes.com/sites/micahsolomon/2016/02/14/the-hidden-curse-that-undermines-customer-service-customer-experience-and-user-experience/#5cea726e7690

Drones are becoming a big part of video production. We all have to be registered by Friday. I’d be curious to know if clients are taking advantage of the drone camera option or are production houses just taking it on location for their own footage.

http://www.usatoday.com/story/news/2016/02/08/faa-drone-registration-eclipses-regular-planes/80002730/

This is a gradual roll out of the idea. It will be interesting to see what brands take advantage of the video ad opportunity and if they see actual results. If you have your followers’ attention, you need to have well produced, scripted, shot and edited video messaging. If you are trying out this concept, visit us at https://spectrumvideoandfilm.com.

https://blog.twitter.com/2016/introducing-first-view

With Panasonic unveiling the next generation of its cinema camera in March, I was wondering if anyone has had a chance to demo it. Is it worth the price tag?

http://www.sportsvideo.org/2016/02/11/panasonic-unveils-compact-4k-super-35-varicam-camera/